![]() ![]() This is less complex than using sequences for buyer intent situations which we highlight later. This is a great first place to start because you can build out sequences that are highly reusable and personalized. ![]() Prospecting – The majority of users start off using sequences for prospecting with the intent on setting meetings. We are going to focus on 4 categories of usage. If you need help you can reach out to me.Given that Sequences help sales reps stay in touch, there is an infinitive list of ways that they can be leveraged. ![]() ![]() Remember the key of Hubspots sequence tool starts with target personas you are looking to reach. For more information on email marketing consider this article. Any prospect that has a click through with your emails should also be targeted for direct follow ups, the main difference is even 1 click should be enough for you to follow up with that prospect. For example, a prospect with at least 3 or more email opens should be targeted with more direct follow ups by phone before you conduct your general follow ups. It is important to note you do not want to refer to these prospects that you are following up with them because of their engagement levels, you should frame your call as just a normal follow up to your email. Targeting these prospects with more direct follow ups through phone calls should be more of a priority for you as they could be of a higher chance to convert into a qualified lead. Generally, if you notice prospects have higher levels of engagement with your content through emails and clicks it can be a clue of their interest levels. If you are running a traditional email sequence or Hubspot marketing email you should always evaluate the key metrics of the emails and how they are being received by your prospects. For information on you can view this article. You still want to ensure you are sending out your emails at the appropriate time. You can track the key metrics such as clicks and email opens for each email you send out to your lists. You can create your message the same way as you would be able to in a traditional email sequence. The main difference in the email marketing tool is that you will be directly sending each email message to your list all at the same time. LinkedIn then allows you to directly export these lists into an excel file, This excel file can then be directly uploaded into Hubspot. If you have LinkedIn sales navigator you can use the advanced search filters to generate lead lists based on the qualifications of your targets. You can compile this list based on buyer personas and Ideal customer profiles. The first step is to gather the contacts you wish to reach out to. You can simulate some aspects of Hubspots email sequence through this function. Hubspot Email Marketing is another way to generate leads and connect with your prospects. For more information you can view this article. It can take between 8-12 follow up points (often call touch points) to get a response from a prospect. Often contacts may interact with content in your emails however they may not directly reach out to you. Once the Sequence is completed you should conduct follow ups with all the contacts in that sequence. Ideally, you want to create a task that will be set for a date after the sequence has been concluded. You should remember to add tasks to the contacts in your sequences before you start the email sequence. If a prospect responds directly to an email in your sequence Hubspot will unenroll them from the sequence if there are more emails left to be sent to them. Based on these metrics you can modify your message based on how the email sequence is performing with your target personas. Its important to monitor the success of your sequences, Hubspot allows you to track the number of email opens and click rates within each sequence. Generally, it’s been found most prospects take time to review emails early in their day or near the end of their working day. You want to ensure that your emails are sent at times that your prospects will be most likely to view and read the emails. Remember to schedule your sequences to send at the appropriate times. You can personalize the message depending on the target market you are looking to send out to. Ensuring your sequence is being sent to the correct personas is the first step. Building a sequence starts with defining your ideal buyer profile. With the sequence tool in Hubspot you can create a series of targeted email templates that can be sent to contacts over time. ![]()
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